…if there’s one thing we ad hacks understand, it’s the relationship between anxiety and cash flow. We’ve spent decades creating anxiety in consumers… Now we can apply the same principles to our clients. And so we have created an ongoing hysteria-fest called The Thing That Will Change Everything. The object is to keep marketers in a constant state of anxiety about the future.
The more we can convince them that everything is changing around them — and they need us to interpret the changes — the longer we stay employed.