Richard Nisbett spoke of a Japanese friend who noticed that Americans always seemed to be looking for opportunities to build one another’s self-esteem. ‘If someone gives a talk, they’ll say, “Great talk, man,” no matter how bad it was. In Japan, they’d say, “Oh, I felt so sorry for you. You seemed so nervous.” They don’t regard it as an obligation to boost the self-esteem of other people. Of course, America set the scale for that nonsense.