wow, it’s more than what I thought

wsj:

Mr. (Issac) Larian says that the formula for a good toy is simple, though hardly easy to pull off. He tries to think from the child’s point of view and figure out what they like and not cheat them. “A good toy is a toy that a consumer buys, brings home, opens it up and says, ‘Wow, it’s more than what I thought,’” he says. “It’s not, ‘They showed me something and sold me something else.’”

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