there’s a kind of a dissonance between the words that you’re saying and what’s actually happening

JR: What is some typical advice that you hear about building company culture that you think should be ignored?

MS: I don’t like it when people take a formulaic approach: “Write a mission statement and some values, put it on our website. Hire people with the same values.”

The problem is that there’s a kind of a dissonance between the words that you’re saying and what’s actually happening. Culture needs to be flexible.

Every new person who comes into our company is changing the culture. The DNA of the company is changing. All of us are culture bearers. It’s important to talk about how the values are evolving over time.

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