In our society, intuition is looked upon as suspicious. I have done a number of studies with large international companies and asked the decision-maker how often do you make important decisions with your gut? A gut decision is not arbitrary, or a sixth sense. It’s based on lots of experience, but it is in the unconscious. On average, we found that about 50% of all these big decisions were gut decisions. But the same managers would not admit this in public. There is anxiety because they could be made responsible. And intuition, even if it’s better than calculation, has a bad name in our society.